EVEN with the powerful slogan “black is beautiful,” Natasha Mwaba, a social media influencer has fallen victim to the scourge of cyber bullying due to her dark complexion, as the ugly specter of Colourism continues to rear its head in the digital realm.
The internet of late has increasingly become a breeding ground for vicious attacks on appearance, with most online users wielding the power of public opinion as a weapon of humiliation.
Despite legislations aimed at curbing cybercrimes, the toxic culture of cyberbullying continues to thrive, with targets frequently subjected to sarcastic or bitter attacks on everything from their physical features to their skin color.
Defying the attack of cyberbullying aimed at undermining her self-esteem, Natasha has refused to buckle under the pressure, standing firm in the conviction that her beauty cannot be dimmed by cruel online remarks.
Natasha shared with #Kalemba her coping strategy for navigating the unpredictable waters of social media bullying, emphasising the importance of emotional resilience and the power of positive self-talk.
She recounted that many are the times she used to cry and block people who called her ugly but not anymore, as she has learned to focus on self- acceptance and positive self-talk instead of giving bullies the power to define her.
“Social media bullying can be incredibly distressing, but I have learned to handle it by ignoring the hateful comments and disengaging from the bullies. Instead of wasting energy crying and blocking people, I choose to focus on positive self-affirmations and the support of my friends. By centering myself on positivity, I’m able to rise above the negativity and find strength in my own sense of self-worth.”
She asserted that she remains black, beautiful and no amount of hateful comments or attacks can shake her self confidence and make her doubt her worth.
“I have focused on my strengths and passions, I surround myself with positive influencers and practice self-care and self-compassion because I believe that online opinions don’t define my worth,” she said.
“We need to promote a culture of kindness and respect so we can create a more supportive online space for everyone.”
Addressing her fellow social media users, particularly those who have been subjected to bullying and aspiring influencers alike, Natasha implored them to harness the power of their platforms for the greater good.
“Let us use our voices and our influence to build each other up, not tear each other down. If you are struggling with bullying or self-doubt, remember that you are not alone, and you have the power to rise above the negativity,” she added.
“To those who are just starting their journey as influencers, let us be role models for kindness and positivity.”
Despite being targeted for her dark complexion with hurtful insults hurled her way, Natasha remains resilient, defiantly embracing her beauty and refusing to let the bullies dictate her sense of self-worth.
By Sharon Zulu
Kalemba September 6, 2025
