By Godfrey Chitalu
Kind of forgot World Press Freedom day and decided to drop something on ZNBC.

With due respect, our national broadcaster can win a prize for their glaring omissions and news repetitions. Their insistence on remaining quite when it matters most is quite ominous. To worsen matters, the word breaking news is very alien at our country’s largest broadcaster. What went wrong? Our national broadcaster should preserve our sanity by airing relevant stuff whenever required. This self-censorship should come to a squeaking halt before their listeners and viewers run mad for lack of a better expression.
While we know that major TV stations like CNN, BBC, Aljazeera and the like repeat news, ZNBC news is repeated ad infinitum. Imagine listening to the same items in vernacular seven times for some of us who are linguists and following it up in the morning, at mid-day and during their main night news. Couple this with the fact that ZNBC 1, 2 and 3 air almost the same news, sometimes at the same time and other times at different times. Add the fact that regional news also poaches news from the main news and you have a mind boggling disaster.
For instance, why have the main news at ZNBC 1 at 19:00 hours running till the end of the hour and have the same news starting at a sister station in repeat mode at 20:00 hours? Why have the three or is it four ZNBC’s morphed into one in regard to programming and news? Can the Independent Broadcasting Authority talk to ZNBC management to be serious for once! I have not even talked about the news content.
I wouldn’t do justice to this article if I don’t talk about the one sidedness of our national broadcaster. News should be news regardless of where it is emanating from. We need a clear balance in regard to people featured on ZNBC. Both opposition and ruling, protagonists and antagonists deserve to be featured. We should not be foxed into believing that ZNBC is a form of Fox News as we knew it. Likewise, we should not be CNNed by assertions that the same thing is happening in the mighty USA. A wrong is a wrong whether peddled in USA or Zambia!
Since the oxygen that keeps ZNBC breathing is from tax payers, I would like to humbly suggest the following:
- Do not repeat news: it is evident that repetition has murdered the newscast at ZNBC. Most viewers and listeners have changed their habits by switching to alternatives. Why can’t ZNBC break up some stories into myriad ways than giving us same stale news? Vary your news bane, you won’t lose anything!
- Limit television news items to not more than 60 seconds: unless they are connected items, any video clip of more than a minute is a documentary. Although newsworthiness and prominence play a part in a clip, we have had news items of almost five minutes on ZNBC. This is unacceptable!
- Balance your news: a simple definition of balance is lack of bias – journalists whether in public or private media should transmit news impartially and objectively. Need I say more!
- Avoid speeches: one thing that has killed journalism in Zambia is the reliance on speeches. If you want natural news, pay close attention to speeches but interview the speaker off speech. Unfortunately, our national broadcaster is full of speech news.
- Be creative: the boring stuff we get from ZNBC is punctuated with uncreatively done items. There is need to embrace quality, style and substance that speak to sensibilities of an increasingly critical viewership. I prefer news, whether propagandist of balanced that challenge and speak to my sensibilities.
- Limit advertisements: ZNBC which is funded by tax payers should not in essence rely on advertising. I would rather ZNBC 1 is left to run as a national news media without any distractions from adverts.
- Have breaking news: For instance, by the time Chishimba Kambwili resigned social media was ablaze instantaneously only for our main broadcaster to announce at 19:00 hours what was almost history. ZNBC must have provided real time breaking news to audiences. Getting a clip and possibly some side interviews could have been the icing on the cake in the evening, knowing that viewers enjoyed the main meal instantly.
Happy World Press Freedom Day.
The author is a social commentator who writes for pleasure.
For reactions and feedback call: 0977466284| 0963013760, Email: goddychitty@gmail.com (@goddychitty) Twitter|Facebook)
Recognizrd as Moneybookers from 2001 to 2013, Skrill is 1 of Europe’s largest and most trusted e-wallet providers.
Here iis my blog post: check here
If you will need to request time off oor a
transform to your schedule, speak to your supervisor aas quickly as feasible.
Here is my website 유흥알바
Delivered by specific software providers, games feature friendly and fair dealers.
My web page; website
These reports include detailed industry analysis, market place size,
share, development drivers, and trend forecasts.
Heree iss my blog – 온라인카지노
Go noo additional than Gembet if yoou are searching for thhe greatest onn the web czsino in Singapore.
my website :: instituto.disitec.pe
Hi there, I discovered your web site by way of Google
even as looking for a comparable matter, your website came up,
it appears great. I’ve bookmarked it in my google bookmarks.
Hello there, just became alert to your blog via Google, and located that it is really informative.
I am gonna be careful for brussels. I’ll be grateful in case you proceed this in future.
A lot of people can be benefited out of your writing. Cheers!
On on-line casinos, youu are capable to play casino games for real income and in demo mode.
Here is my web-site … click here
Positioned a couple of hours south of the capital city,
WinStar is a large casino with more thgan 500,000 square fedet of dedicated gaming
space.
Feeel free to visit mmy page – 카지노사이트
Of course, iif you are impatient, then this may possibly not be favorable to you.
Here is myy web-site … web site
Caesars Rewards is a tiered system that compensates gamblers for their action.
Also visit my website :: more info
Apart fropm adjusting the game’s threat level (low, medium,
or high), a player is also abble to set the frequency of hits and rewards.
my webpage; 바카라
For the most effective level of player protection, all deposits annd withdrawals are encrypted.
Take a look at my website … get more info
State’s technically have thee right to set it reduce, but hence far 21 has been the normal.
My blog post; 온라인카지노
Slots Empire pays out yolur bonus winnings by means oof Bitcoin, bank
wire, and debit card.
Review my blog :: https://cgcbn.com/
New players are offered a welcome bonus of up to £50 and 100 cost-free spins onn
selected slots.
Also visit my website … 바카라사이트
A lot of men and women who come to casinmos as of now makee use of their rooms and food and
drink foundations at inns.
Here is my blog – 카지노
It ojly takes a couple of weeks or months to place these credentials oon your resume.
My page – 여성알바
This is the element exactly where yoou will have to hope and pray hard that an employer picks
your application for employment in Korea.
Feel free to visit my blog … 여성알바
rights and entitlements for details on minimum wage, breaks during working
Here is my blog post … 밤알바
You ccan certainly see your enthusiasm in the work you write.
The arena hopes for more passionate writers such aas you who are not
afraid to say how they believe. Always follow your heart.
Review my web site … https://onzzang.com
The live chat ought to be answered promptly by a knowledgeable, experienced, and
courteous person.
Also visit my web page … 바카라사이트
Thus, itt hass been functioning with several well-recognized casino operators.
Feel free to sirf to my website: 온라인바카라
Momentum delivers maxiimum excitement with remarkable rewards and benefits.
Loook into my homepage – https://k12.instructure.com/
They cull the resumes most effective suited for the employer’s opening and submit.
Here is my website 밤알바
With us, you generally know who’s who in the planet oof on line casino game
production.
Stop by myy web blog :: 카지노사이트
Miami Dolphins was a football heavywejght in the 70s, winning back-to-back Superbowls in 1972 and 1973.
Also visit my homepage; 스포츠토토사이트
After that is performed, select the profile icon on the top leftt of the page.
Stop by my sute – get more info
I have been exploring for a bitt for any high quality articles or weblog posts on this sort of area .
Exploring in Yahoo I at last stumbled upon this website.
Reading this information So i’m glad to convey that I have a very good
uncanny feeling I caame upon just what I needed.
I so much definotely will make sure to don?t
put out of your mind this website and give it a look regularly.
Also visit my page … 펀초이스
An on thhe net casino match bonis awards a player an quantity
based oon the deposit.
Also visit my web blog :: 온라인바카라
If you are going for finest contents like myself, only pay a visit
this website everyday since it offers quality contents, thanks
Awesome blog! Is your theme custom made or did
you download it from somewhere? A design like yours with a
few simple tweeks would really make my blog shine. Please let me know where you got your theme.
With thanks
Finding common ground in decision-making promotes a sense of unity and partnership.
If some one wishes to be updated with most up-to-date technologies
therefore he must be pay a quick visit this site
and be up to date every day.
Hello There. I found your blog the usage of msn. That is a really smartly written article.
I will make sure to bookmark it and come back to learn extra of your useful info.
Thank you for the post. I’ll certainly comeback.
Hi there i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought i could also create comment due to this sensible article.
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you! By the way, how can we communicate?
acquisto farmaci con ricetta: farmacia online piГ№ conveniente – acquistare farmaci senza ricetta
farmacia online