ZAMBIA has etched its name into the global spotlight after the majestic Mosi-Oa-Tunya, commonly known as Victoria Falls, became the stage for the world’s largest water-based projection show, officially launching a global nature-first movement known as ROARR.
The launch event, which took place this week at the country’s most iconic natural wonder, attracted both local and international attention as colourful lights, powerful sound, and vivid images danced across the 6,500 square metre mist of the waterfall.
A display larger than Big Ben and more than double the size of any similar projection ever attempted on a natural surface.
Founded by global creative studio Immersive International and Agusta Productions in partnership with UMA Entertainment, the ROARR initiative aims to turn the world’s seven natural wonders into immersive storytelling canvases that promote conservation, sustainability, and community empowerment.
The musical centrepiece of the show was a reorchestrated version of “Waterfalls Never End”, featuring Zambian music legends Wezi, James Sakala, Maureen Lilanda, the Mukuni Village choir, and composer Giovanni Agusta.
Speaking during the launch, Minister of Tourism Rodney Sikumba said the event had not only brought pride to Zambia but had also opened new opportunities for sustainable tourism and innovation.
“This project is more than a show, it is a movement. It affirms our government’s commitment to promoting inclusive and sustainable tourism… ensuring that Zambians are not bystanders, but key players and storytellers in the journey ahead,” Sikumba said.
The government has pledged continued support for the initiative through various ministries, including Tourism, Green Economy, Information and Media, and Youth, Sport & Arts.
Also in attendance was Grammy-winning Afrobeats artist Fuse ODG, who described the spectacle as Africa doing something that is never been done before.
The show marked the beginning of a global journey, with plans already underway to take ROARR to the remaining six natural wonders of the world.
Victoria Falls is set to host an even bigger show in 2026, using the full 1.7km width of the waterfall and featuring cutting-edge holographic technology powered by renewable energy.
By George Musonda
Kalemba August 2, 2025
