MultiChoice Zambia and Zambia National Broadcasting Corporation (ZNBC) have launched a first-ever intensive training programme designed to enhance the quality of work done by ZNBC staff.
The training, a collaborative initiative between MultiChoice and ZNBC seeks to grow talent and boost local content production through industry expert-led skills training. It will also emphasize the adoption of strategies that will increase revenue generation.
MultiChoice Talent Factory (MTF), Academy Director, Mr Christopher Puta said the training was meant to leverage partnership and improve production skills.
“The training we are launching today is part of our MTF Expansion program that was launched last year. The program is intended to leverage on the partnerships we have formed to enhance capabilities and skills,” said Mr Puta at the official opening of the training at ZNBC.
The training is conducted by leading African and international industry experts from Freshly Minced and offers holistic learning through courses with a focus on studio and on-location programme production. The program will also focus on areas cutting across marketing, sales, and engineering.
Speaking when he officially opened the training, the Permanent Secretary for the Ministry of Information and Media Mr Kennedy Kalunga, said: “Training is an integral part of every profession. In broadcasting, training should be continuous as the industry is faced with a large audience whose information needs are growing on a daily basis.”
‘The need to deliver or broadcast relevant news and current affairs to the public in an efficient manner becomes crucial, and covers not only the dissemination of news, but the quality in terms of balance, relevance to the audience as well as quality in audio and video content,” remarked Mr Kalunga.
Meanwhile, Zambia National Broadcasting Corporation (ZNBC,) Board Chairperson, Mr Jack Kalala expressed his gratitude to MultiChoice Zambia for organising the training.
“For the next one week our staff will be undergoing intensive training on studio and on-location programme production, facilitated by the Multichoice Talent Factory. Let me thank Multichoice Zambia, who has facilitated this training for ZNBC staff.”
“The liberalisation of the media industry in the 1990’s witnessed the establishment of hundreds of media houses. This development has brought about competition that dictates that broadcasting institutions that want to stay afloat, be steps ahead in the manner they serve the public.”
The MultiChoice Talent Factory is MultiChoice’s Corporate Social Responsibility. It is a shared-value initiative that provides a platform for creative industries to develop their talent and engage with one another through their shared passions.
Kalemba June 19, 2023