ZUBA Production Impresses Arts, PS


Ministry of Youth, Sports and Arts, Permanent Secretary, Chama Fumba says the suspension of duty on the importation of film equipment by the government will help promote the growth of the film industry in Zambia.

Mr. Fumba said the government has also made progress in the development of the National Arts Policy and revising the National Film Policy and once the policies are in place, they will provide a better and organized working environment for artists in the film industry.

He said this after he toured Zambezi Magic’s ZUBA Production site in Olympia and Chudleigh, where he met the producers and onset crew behind the ZUBA production.

“The government is happy with the successes of the production because they have helped to improve the lives of so many people through the creation of jobs.” He added that, “The success of Zuba and other Zambian productions is an indication that success is possible in the film industry.”

“This was a special occasion for me but even more for the Ministry as we interacted with the brilliant minds working hard to build the creative industry,” he added.

Meanwhile speaking during the tour, Chilufya Mwelwa, Head of Corporate Affairs at MultiChoice Zambia said: “We have seen a value chain that has been created because so many people are being empowered with jobs on the Zuba production set alone.”

Meanwhile, Fred Phiri, Executive Producer of Zuba, Zambia’s first telenovela, said it was gratifying to see that the government was happy with the ZUBA production.

“We have seen great strides for over five years, and this is something we are happy about because we have also created close to 300 jobs on the set of Zuba alone , and it is all thanks to MultiChoice through the Zambezi Magic channel”, Phiri said

National Association of Media Arts (NAMA) President Bridget Malumba said Zambia has seen the growth of the film industry recently due to strong partner collaborations within the creative industry, Government, and the corporate world.

Kalemba July 12, 2023


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