Information and Media Permanent Secretary, Kennedy Kalunga, in the company of MultiChoice Zambia, Managing Director Leah Kooma and the Media, has been left impressed during a conducted familiarization tour of Zambia’s award winning and AMVCA 2023 nominated telenovela, Mpali production set.
The familiarisation tour is part of MultiChoice Zambia hyper-local strategy that is focused on highlighting the many opportunities and jobs created in the creative industry value chain further entrenching MultiChoice’s enriching lives proposition.
Speaking after the tour, Mr Kalunga said, “Government is impressed with what you are doing here, and government will give you the support.” He added, “What you are doing here is part of job creation which is in line with the government’s policy to create employment and Job opportunities for Zambians. What you are using here in terms of chairs and tables and many other things, on your set is provided by Zambians, meaning you are giving business to fellow Zambians and creating more jobs and empowerment for our people.”
Leah Kooma, Managing Director at MultiChoice Zambia said, “Through Zambezi Magic we are working with local Zambian crews in producing content that is relevant and resonates very well with Zambians”.
“We have seen a value chain that has been created because with so many people being empowered on the Mpali production set alone, jobs such as makeup artists, set designers, logistics, wardrobe and catering services have been created, and this is something we are proud of,” she remarked.
She further appealed to viewers to continue supporting the Mpali production and many other shows, by ensuring viewers subscription is active in order to watch the show on Zambezi Magic, a channel found on both DStv and GOtv platforms.
Meanwhile, Mpali Creator and Director, Frank Sibbuku expressed gratitude saying, “I would like to thank MultiChoice and Zambezi Magic for providing us with a platform to tell our authentic local stories and helping us grow from only 3 people to a team of almost 100”.
Mpali has been nominated in the ninth edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) under the category of Best original telenovela. The awards ceremony will be held in Nigeria on the 20th of May 2023.
Kalemba April 20, 2023